Mad Rock's goal from the start has been to offer the most sophisticated designs and materials at a fair price, and now more than ever our message of value, quality, durability and climbing enjoyment rings true - so much so that our competitors are increasingly following our lead. We always thought that climbing should be enjoyed by everybody - and we aim to do that with the best gear at a fair price. - Team Mad Rock

3.0

Years after the launch of the first Mad Rock rubber formula, our new Science Friction 3.0 compound marks a special milestone for the Mad Rock brand. After exhaustive research and a new production process originating in the USA, our new formula has distinctively different characteristics than our previous batches. More durable than any of our previous formulas, our new Science Friction 3.0 also boasts higher friction. This optimal balance is incorporated into our new mix by increasing the tear strength and the memory of the compound. Due to its unique characteristics and unparalleled performance, our new Science Friction 3.0 formula is used on our shoe components like the 3D Hooking Heel, 3D Concave Sole as well as the soles in all of our rock shoes

RAND RUBBER

In addition to the new formula for the sole and components of our new 2013 line, the new Science Friction formula was also incorporated into our new rand rubber mix. Higher friction and durability for the rand rubber is a testament to our commitment to performance and improvement in our rock shoe line. Enhancing the elasticity of the rand rubber was also a priority when developing the new rand rubber. As our new Science Friction R2 has greater give without the loss of performance, our new models feel extremely comfortable and sensitive, giving you that glove-like fit.  

Endurance Rubber
Our Perma rubber formula was created to last as long as possible
while still maintaining friction properties like traditional climbing grade rubber. Can come in various colors for non-marking
performance as well as to distinguish it from our regular SF 3.0 formula.

Mad Rock’s innovative and patented Concave Sole allows climbers to utilize their feet as they would their hands. Concave Soles are optimal for grabbing at holds while climbing on overhangs, and also help to create a sharper edge and better support for standing on tiny holds and edges.

Our engineers have devised a way to make sticky climbing-grade rubber flow into the molds. This will be the first ever climbing shoe to utilize this technology for the entire toe box. Using this method has many benefits for climbing. While downturned shoes are prone to delamination or will lose their downturn shape over time, the Haywire will not. Also, by using the molded parts, the foot has less material between it and the rock for greater sensitivity and the ability to articulate the shoe for better grip. In addition, this reduces the waste that is typically created when constructing climbing shoes as almost the exact amount of material need to create the molded parts is used. Less labor, less waste means a more sustainable method for creating climbing shoes.

By utilizing our 1.8mm R2 rand rubber, the Arch Flex system gives our redesigned Shark an unbelievably comfortable and glove-like fit. The elastic property in our R2 formula hugs and locks your foot in to place without the pain associated with other high performance shoes.

Introducing, the best hooking heel ever created. With help from our team of athletes around the world, we've designed a heel cup that will hook, smear, jam, or lock better than any other heel design out there. Our new 3D Molded Heel Cup features grooves to improve hooking ability and ensures that your heel won't pop off of your project. As with any of our other features, we never skimp on materials by manufacturing with non-climbing grade rubber.

By utilizing our 1.8mm thick R2 rand rubber formula, the Arch Flex system gives our high performance shoes an unbelievable comfortable, but glove-like fit. The elastic property in our R2 formula hugs and locks your foot into place without the pain associated with other high performance shoes.

Our AES midsoles utilizes 3D molded polycarbonate material to maintains its shape throughout the life of the shoe. It also provides a predictable and consistent flex throughout its lifespan without sacrificing sensitivity. Due to its stiffness, we were able to incorporate this new midsole material in conjunction with our 3D molded rubber sole to increase performance and stability while minimizing the thickness of both. Our AES consists of 3 midsole shapes to control flex and edging.

Another technological first in our industry. The 3D molded Toe Cap eliminates the seam where de-lamination can occur while providing an extra layer of protection for durability. The sticky grey rubber is a good indicator of when resoling will be needed as the black rand rubber below begins to show and helps to prevent marks on climbing surfaces.

Through the use of our new rubber impregnation technology, the Power Flex Upper is thin, light, sensitive and ultra sticky. The two-way stretch characteristic of our material provides more room in the toe box while reducing lateral strech when worn.

Constructed with super sticky rubber, our latest heel tensioning system for the Redline gives you unparalleled sensitivity along with enough power for any heel hook. The molded heel piece is connected to the lacing system which provides control over volume and tension.

Used in conjunction with our Arch Flex technology, our new tongue design locks and hugs your foot into place. The molded tab is easier to manipulate for better entry and exit from the shoe.